1. Get yourself in the known faces:
Approaching as a stranger may lead you to the lists of spam calls and emails. Get a decent introduction done by mutual business relations, so that while you are approaching, they are well aware of who you are. Big or small every business is inclined towards the people they have been aware or heard of. So, try to get on that list and if possible, provide them with a positive review of your client via indirect methodologies.
2. Understand their interest:
Knowing what your client wants, helps you prepare for that call; you know what they are looking for and thus you can easily convince them for a meeting. Try to collect every small information about your client that could help you understand their interest and choices. Few such kinds of information can be their previous purchases or their recent successful projects, these would help you understand what they require and like to opt for most frequently.
3. Put forward your purpose for approach and provide them value in it:
All great businesses follow the simple agenda of ‘time is money’ so while you are approaching them on a call you must be well prepared to put the best picture of your purpose to contact them. Be clear and as straight forward as you can, provide them value in what you are aiming for. As if they find your intentions for the meeting valuable for them, they are most likely to say a big yes for it. Keep in mind their interest and offer the best for them. So, do not really on that single appointed meet instead prepare well for the pre-appointment call.
4. Be flexible and try to adjust according to their timings:
While you see a green flag coming from the clients’ side for that meeting don’t be hard on them any time, offer them a free and flexible schedule for the appointment so that they can see that you value their time the most. But be careful that you must be free for it. Do not mess up things just for a single yes. Be clear and honest about the timings that you are free, so that you neither waste your time nor the clients.