Ryan personally felt that LinkedIn stories were industry or niche-specific. Also, it seems sporadic at business levels wherein a few businesses can use it as a potential option to increase the engagement, while it may not help few other businesses.
Gaming with LinkedIn Algorithm
Highlighting the constant changes that the LinkedIn algorithm undergoes, Tony gave an amazing tip on how sales leaders can effectively share their original thoughts coupled with insightful information on posts. As LinkedIn fancies itself as a publishing platform, Tony suggests linking the third-party content or insightful articles in the comment section rather than adding it to the post directly. This way, you can still portray your post as one of the original content.
Effective Tools for Social Selling
Jeremy pointed out the importance of using tools like Buffer, Hootsuite, and Sprout Social. These tools actually help sales leaders simultaneously post content across more than one social media channel. This way, you can not just post on LinkedIn, but also post on Twitter or Instagram in parallel. Scheduling posts greatly saves your time by replacing manual posting and makes the job easier.
Being a digital marketer and the one who had used most of these tools, Ryan began sharing his thoughts on how helpful these tools were in his work experiences. Coming to the pricing, there are free versions of these tools and enterprise versions costing from fifteen to five hundred dollars.